Get to Know Beauty Plaza

At Beauty Plaza, we believe that high-quality personal care should be accessible to everyone. That’s why we offer a broad and carefully curated range of more than 700 brands across hair, body and beauty. From well-known favourites to exclusive niche brands, our goal is to make the right products and brands available to every customer.

Our ambition goes beyond simply offering an extensive range. We want to inspire our customers, help them make the right choices and provide a pleasant and reliable shopping experience. With professional customer service, competitive prices and fast delivery, we strive every day to serve our customers as well as possible. Beauty is our passion, and we are proud to share that passion with everyone.

What started with a strong foundation in the beauty industry has grown into a rapidly expanding online beauty organisation. From our office and distribution centre in Sluis, more than 130 colleagues work every day on our webshop, stores and all the processes behind them. By keeping everything in-house, we can respond quickly and continuously improve the way we work.

From Sluis, we now provide customers in the Netherlands, Belgium, France, Germany and across the rest of Europe with their favourite beauty products. Behind every order is a dedicated team, from purchasing and product management to marketing, customer service, logistics and sales. By working closely together, we can offer our customers a range and level of service that we are proud of every day.

Our growth doesn’t stop here. We continue to invest in our range, our services, our people and our organisation. Every day, we are building the future of Beauty Plaza and working towards our ambition to become Europe’s leading online beauty specialist.

Beauty Plaza is a young and ambitious organisation where our employees are at the heart of everything we do. We work with colleagues who are passionate about the company, experts in their field and always willing to look for opportunities and solutions. We value short communication lines, a personal atmosphere and working together to get things done.

One of the things that defines us is that we are there for each other when needed. During busy periods, such as Black Friday, we all roll up our sleeves and work together. It is not unusual for colleagues from departments such as marketing or customer service to help out in the warehouse by packing orders. Everyone contributes, and it is precisely this sense of involvement that makes Beauty Plaza an organisation where we grow and celebrate our successes together.

We believe it is important to give our people room for initiative, personal development and their own ideas. Because with a team that is engaged, supports one another and is committed to moving forward together, we can continue to grow.

Beauty Plaza Q&A

How long has Beauty Plaza been around?
The foundation for the webshop as we know it today was laid in the Netherlands in 2011 under the name HBB24. In the years that followed, Beauty Plaza gradually expanded into several European markets.

• 2012: Beauty Plaza Belgium is launched. From this point onwards, Belgian customers can also shop with us through a Dutch-language webshop.

• 2016: Beauty Plaza Germany is established, with orders shipped to Germany from our location in Sluis.

• 2016: With the launch of Beauty Plaza Austria, Austrian customers can also be served from Sluis.

• 2018: Beauty Plaza expands into France. At the same time, Beauty Plaza Belgium also becomes available in French.

• 2021: Beauty Plaza launches an English-language webshop, allowing customers from across Europe to shop with us.

• 2021: HBB24 continues under the name Beauty Plaza. With a renewed logo and visual identity, we continue to build brand awareness and strengthen our market positioning.

What is Beauty Plaza?
Beauty Plaza is the online beauty specialist for hair, body & beauty. With an extensive range, competitive prices, professional customer service and fast delivery, we make personal care accessible and easy.

What does Beauty Plaza stand for?
At Beauty Plaza, everything revolves around a passion for beauty and an outstanding shopping experience. We continuously expand our range with new brands and products and strive to inspire our customers time and time again. From everyday personal care to professional beauty products, we aim to offer something to suit every need.

How many people work at Beauty Plaza?
Beauty Plaza currently has more than 130 enthusiastic colleagues, working across our webshop, stores, offices and distribution centre. Every day, our teams work together to provide customers with the best possible experience.

Which brands can be found in the Beauty Plaza range?
Beauty Plaza offers a broad and extensive range of more than 700 brands. From well-known brands such as Kérastase, Redken, L’Oréal, Wella, Clinique and Yves Saint Laurent to a wide selection of niche brands. Our range includes hair and body care, fragrances, make-up and cosmetics, among other categories.

Where is Beauty Plaza based?
Beauty Plaza is based in Sluis, close to the Belgian border. All orders are processed and shipped from our office and distribution centre. From this location, we serve customers in the Netherlands, Belgium, France, Germany and other European countries.

What sets Beauty Plaza apart?
Beauty Plaza stands out through its broad and extensive range of hair, body & beauty products. We offer products from more than 700 brands across a wide variety of categories and price points. Thanks to our extensive stock, many products are available for immediate delivery. Combined with professional customer service, competitive prices and fast delivery, we aim to provide our customers with a complete and reliable beauty experience.