De Pride Limited Edition Elixir Ultime L'Huile Originale hairoil
The is one of the best selling products of Kérastase. Specially for Pride Month, the brand has launched a limited-edition in a special design. The iconic glass bottle will be available with the iconic six colours of the rainbow pride flag. The bottle is provided with a special version of the Kérastase logo. The echo-contours stand for the impact which the brand hopes to have with this limited edition. The bottle is in a box with the same rainbow colours with hologram effect.
Kérastase finds it important to go further than only developing progressive qualitative hair products. Next to care for the hair, Kérastase provides care for its users regardless of culture, ethnicity, background, age, sexuality and sex. As a leading brand within the hair industry, they want to use their impact to create acceptation within the branch as well as in the wider culture. Kérastase sees Pride Month as the moment to battle for the LGBTQIA+ community and give support to everyone who deals with being accepted.
This is not the first time that Kérastase commits to the LGBTQIA+ community. In the past years, the brand has shown its support to the community via campaigns and messages. This year they intensify the support with action. The profit of the Limited Edition Pride Elixir goes to local charities which have a direct impact on members of the LGBTQIA+ community. In the USA, Kérastase will for example support The Trevor Project in their mission to end suicide among LGBTQIA+ youth.
The content of this version, does not differ from the original. This is because the Elixir Ultime is the best sold product of Kérastase and is suitable for all hair types. The hair oil nourishes the hair and makes it soft and shiny. This universal hair oil can be used before, during and after styling.