Aveda Be Curly Advanced Curl Perfecting Primer 200ml

Silicone-free curl primer creates the perfect foundation for styling by detangling and smoothing curls and coils. Seals the hair cuticle to reduce frizz in high humidity for 24 hours*. Free From Drying Alcohol, Gluten, Silicone, Mineral oil, Sulfites, Synthetic Fragrance, Sodium Lauryl Sulfate, Sodium Laureth Sulfate (SLS/SLES) OR Sulfate Cleansers. Suitable for: All curl types: coily (4A – 4C), curly (3A – 3C) and wavy (2A –2C) All hair types: fine, medium and thick DETAILS The last step of your wash day routine and the first in your styling. This priming leave-in for curly hair protects from the drying effects of the sun, instantly reduces frizz by 87%*, and detangles to reduce breakage from combing. It fortifies and smooths curls and coils, creating the perfect foundation and allowing flexibility for the styling products that come next. Curls, coils and waves are naturally more fragile, which is why our game-changing curly hair primer also replenishes strength with a peptide derived from plant proteins. Created with our expert team of texture stylists. 97% naturally derived*. Vegan. Leaping Bunny Approved. *Ex-vivo testing on tresses. *Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water. Aroma Refreshing citrus Pure-Fume™ aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences. INGREDIENTS Vegan curl-perfecting peptide: • Powerful peptide blend derived from hydrolyzed pea and vegetable proteins for stronger curls, coils and waves • Peptide with low molecular weight penetrates and fortifies vulnerable strands • 17 essential amino acids Kokum seed butter: • Deeply nourishes and conditions, and provides slip and detangling to help reduce breakage of curls, coils and waves Silicone free. RESPONSIBLE RESOURCING Kokum seed butter: A recovered ingredient from the Garcinia Indica juice industry obtained through expeller extraction. RESPONSIBLE MANUFACTURING • We use 100% renewable electricity fueled by our 3.6 acre, 1.52MW onsite solar array, plus wind power credits and offsets. • Our primary manufacturing facility has achieved Zero industrial waste to landfill status. RESPONSIBLE PACKAGING 90% post-consumer PCR HDPE bottle excluding pump. PAIRS WELL WITH Pairs well with be curly advanced™ shampoo, intensive curl perfecting masque, curl enhancer cream or coil definer gel based on your curl type.