Joico Blonde Life Brightening Shampoo 1000 ml_2

Joico Blonde Life Brightening Shampoo is an everyday shampoo designed to reduce build-up, excess oil and dullness while keeping highlighted and lightened hair looking bright. The formula features SmartRelease Technology (Rosehip Oil, Arginine and Keratin) alongside Tamanu Oil and Monoi Oil. Together, these ingredients help repair, strengthen and protect hair from the cumulative effects of daily styling, while supporting hydration and shine. It also helps banish brassy-looking tones by neutralising chlorine and trace minerals that can contribute to dullness and yellowing. With regular use, your hair feels softer, smoother and easier to comb through. The rich-lathering, SLE/SLES sulfate-free formula makes cleansing feel thorough yet gentle. The result is cleaner-feeling hair with boosted shine, a smoother finish and brighter-looking blonde.

Key Properties

• Gently cleanses with a rich, luxurious lather
• SLE/SLES sulfate-free formula
• Helps keep blonde hair looking bright and refreshed
• Neutralises chlorine and trace minerals linked to dullness and yellowing
• Helps restore hair’s optimal pH level

Applications

• For bleached, lifted, highlighted or double-processed blonde hair
• Ideal when blonde looks dull from water, chlorine or mineral build-up
• Suitable as a regular cleanser to support softness and smoothness

Results After Use

• Hair and scalp feel clean and fresh
• Blonde looks brighter with less dullness
• Hair feels softer, smoother and easier to comb through
• Enhanced shine and a more polished finish

How to Use

1. Use daily, or as often as you wash your hair.
2. Apply a small amount to wet hair (about a coin-sized amount; use more for long/thick hair).
3. Work into a rich lather, massaging through the scalp and lengths.
4. Rinse thoroughly.
5. Repeat if necessary, then style as usual.
6. For best results, follow with your favourite Joico Blonde Life care.

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Buy this shampoo from Beauty Plaza and enjoy great value and fast delivery, so you can start keeping your blonde looking brighter and feeling softer straight away.