L'Oréal Professionnel Blond Studio Lightening Platinum Plus Paste 500gr

L'Oréal Professionnel Blond Studio Lightening Platinum Plus Paste is a professional lightening paste designed to lift hair quickly and efficiently while helping support the hair fibre throughout the process. The formula combines persulphates (Potassium Persulfate, Ammonium Persulfate) with alkalising silicates (Sodium Silicate, Sodium Metasilicate) to deliver up to 7 levels of lift, while emollient components such as Isopropyl Myristate and Cera Alba (beeswax) contribute to a more controlled, comfortable application. Its creamy, paste-like texture helps you work with precision on both natural and coloured hair. The result is strong, even lightening and a hair feel that remains more comfortable after rinsing.

Key Properties

• Professional lightening paste for fast, effective lift
• Lifts up to 7 levels
• Suitable for all hair types; can be used on natural and coloured hair
• Paste texture for controlled, precise application
• Helps support the hair fibre during the lightening service

Applications

• Full lightening/bleaching services
• Targeted lightening on lengths and ends (or closer to the roots depending on technique)
• Creates a clean base for toning or colouring after lightening

Results After Use

• Visibly lighter hair, up to 7 levels
• More even-looking lift with a professional finish
• Hair that feels less rough after rinsing thanks to the creamy texture
• A bright base ready for toner or colour

How to Use

1. For every application: wear gloves and carry out an allergy alert test 48 hours before use, as instructed by the manufacturer.
2. In a non-metallic bowl, mix an appropriate amount of lightening paste with a suitable developer, following the directions on pack.
3. Apply evenly with a brush to dry, unwashed hair, working in precise sections.
4. Leave to develop for the time indicated on the packaging, checking the lift visually during processing.
5. Rinse extremely thoroughly until the water runs clear.
6. Finish with a conditioner to leave hair feeling more comfortable and manageable post-lightening.

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