Apothecary 87

In 2013, Sam W. Martin started Apothecary 87. He worked for a while as a mixologist and bar consultant. When he started his own company in the hospitality industry, he found it very difficult to be taken seriously. Then he decided to grow a beard so that he didn't look so young anymore. People took him more seriously, and he found out they even remembered him! He decided to keep his beard because this was excellent marketing and branding. After a while he noticed that his beard needed care and conditioning. He has spent a lot of time researching the best ingredients to make a beard oil. He decided that his beard oil should smell like a man's beard oil and not be too feminine. That's how Apothecary 87 was born!