Sweed Beauty

Loved by makeup artists around the world. Sweed Beauty is known for creating vegan and clean products with professional performance. Sweed is a pioneer in the eye category with award-winning mascaras and the Eyelash Growth Serum that is free of prostaglandin analogues. The collections has since extended with new staples to create the signature “no makeup-makeup” look.

Sweed Beauty is the vegan beauty favourite among makeup artists worldwide

Sweed is the top choice of professional makeup artists around the globe and for good reason. This innovative brand is known for its vegan and clean makeup products that deliver high performance. With over twenty years of experience as a makeup artist, founder Gabriella Elio knew exactly what the market was missing. The result? Professional, clean products that create a natural “no makeup makeup look.”
Sweed Beauty is a true pioneer in the world of makeup. The award-winning mascaras and the popular Eyelash Growth Serum are loved worldwide especially because they’re completely free from prostaglandin analogues. That makes Sweed Beauty both unique and safe to use.

Are Sweed Beauty products tested on animals?

Sweed Beauty proudly upholds its 100% vegan and cruelty-free promise. No animal testing is done at any stage of product development or through suppliers. Sweed only collaborates with partners who share this commitment. All formulas meet strict EU regulations and are free from parabens, phthalates, talc, sulfates, and are entirely animal-friendly.
Moreover, Sweed Beauty does not sell in markets where animal testing is required by law further reinforcing its cruelty-free status. You can trust that your beauty choices are ethical both inside and out.

What is the difference between Lash Lift Mascara and Cloud Mascara?

While the formula of both mascaras is the same, the difference lies in the brush and that makes all the difference in results.
The award-winning Lash Lift Mascara features an ultra-thin, innovative brush that captures even the tiniest lashes from the root, giving them a beautiful lift and length. The result? Defined lashes with a naturally lifted effect perfect for a subtle, elegant look.

The popular Cloud Mascara, known from social media, is your go-to for intense volume and length. Thanks to the fuller brush, your lashes are wrapped in a rich coat of mascara for a lush, voluminous gaze. Ideal for anyone who wants to stand out.

Shop Sweed Beauty at Beauty Plaza!

At Beauty Plaza, you’ll find a wide range of Sweed Beauty products from the beloved Lash Lift Mascara to the viral Glass Skin Foundation and the latest Miracle Powder. Whether you prefer a natural no-makeup look or a bold, glamorous finish, we have everything you need to complete your beauty routine. And the best part? Order before 5:00 PM on a weekday and receive your order the very next day. So you never have to wait long for your favorite products.

Plus, Beauty Plaza regularly surprises you with free gifts with your order a little extra to make your shopping experience even more enjoyable.