This KIS hair dye is a new generation of permanent hair color cream with Color Connect Technology and Vegetal Keratin Technology. Longer lasting, better coverage, guarantees the best hair quality and is safe. It offers the perfect harmony between science and nature. The mild, balanced formula contains up to 25% lipids and caring ingredients, and is free of PPD and resorcinol. Thanks to the minimum amount of ammonia (maximum 1% at mixing ratio 1:1.5), the desired effect is achieved while still maintaining the required mildness. This guarantees perfect color results, with respect for hair and skin