Goldwell

History

Hans Dotter initially had no connections in the world of hairdressing. In 1948 he started his journey with a chemical factory where he produced his hair products, which he initially made exclusively for stylists. The first product he launched was a perm liquid which marked the start of his innovative brand. In 1958 the brand started expanding to other markets and in 1979 it ventured on the American market. In 2005 Goldwell launched the Styling series which later got the name Stylesign and shortly after Goldwell launched Kerasilk. In 2014 Goldwell launched a new communication strategy, which is still implemented today: Sustainable value creation through the means of proper and close collaboration.

Series

We at Beauty Plaza sell various products from the Goldwell collection in the field of hair care, hair colouring and styling. Goldwell has various hair care series such as: Goldwell Topchic, Goldwell Dualsenses and Goldwell Stylesign. Aside from these series we also have bleaching powders from the Oxycur Platin series. Men Reshade for men, a special product which camouflages greying hairs in a natural way. And a variety of delightful masks and conditioners with hair-specific, nourishing properties.

Goldwell haircare

Goldwell has developed a variety of hair care products for every hair type. Dualsenses is an intensive hair care series with a dual effect. There are dualsenses products for fine hair, but also for coloured or curly hair. For men there is the Dualsenses men which includes shampoo and manly hair care products such as gels and waxes.

Goldwell hair colouring

Goldwell is known for its salon quality, innovative hair colouring products. Such as the Topchic series which gives the hair a beautifully deep colour and provides 100% grey coverage. If you want intensive highlights then try Topchic special effects.

Goldwell Stylesign

Goldwell developed specific styling products for every hairstyle. From natural styling with a flexible hold to long-lasting styling with a strong hold. All Stylesign products make the hair beautifully shiny for expressive looking hair colours. The Goldwell Stylesign series consist of: mouses, sprays, waxes, lotions, creams and pastes. With products especially for curly hair but also thinning and straight hair. For an extra hold there is Conbel, a setting spray for every hair type. Goldwell also has setting sprays without alcohol.

Did you know?

• “We Think Stylist” is the newest slogan by Goldwell?
• Goldwell hair care products are used worldwide in top salons?
• Goldwell is used by award winning styling teams?