JOWAÉ

JOWAÉ is inspired by the Korean word and was developed from the essential need to recover the vital balance of the skin, that is disrupted by daily irritating factors. JOWAÉ is part of K-Beauty better known as Korean Skincare.

THE INFLUENCE OF THE COUNTRY OF THE PEACEFUL MORNING

South-Korea has a booming cosmetics market which has a growth of 2 numbers since 2010 (1). Because of its creativity and strong dynamics of innovation, Korea inspires the worlds cosmetics market for years. The combination of the centuries old knowledge of the traditional pharmacopoeias pure high technology forms the base of a perfect skin which is loved by its users.

A REAL FYTOCOSMETIC SYNERGY

The phytoactive research of the lab JOWAÉ chose antioxidant lumiphenols from Sempervivumtecxtorum, a medicinal plant that is able to resist the most extreme circumstances, and processed them in all its formulas to protect the skin and restore its balance. The patented lumiphenols(3) in the care of JOWAÉ is combined with medicinal and traditional Korean plants with proven effect on the skin. The lab JOWAÉ chose a reference ingredient as solution for every skin problem: the white tea gives a glowing tint, the holy lotus has a purifying effect, the peony calms the skin, the red ginseng has a refreshing effect, the water of Sakura flowers quenches the thirst of the skin, the camelia oil nourishes, the bamboo water hydrates and the Centella asiatica hasa recovering effect.

THE 4-FOLD ACTION OF THE LUMIPHENOLS

Lumiphenols: the solution to recover the balance of the skin. With its high level of antioxidants, polyphenols, pranthyocyanidin, tannin and flavonoids protect the skin against daily irritating factors (pollution, weather change, stress, exhaustion…) and recover its balance.

1. PROTECTION: antioxidant effect
2. DETOXIFICATION: activation of the natural resistance via Nrf2
3. RECOVERY: activating of cell metabolism
4. BRIGHTNESS: slowing tyrosinase down

THE 4 FUNDAMENTAL STEPS OF THE KOREAN FACE RITUAL

To meet the Western women, Jowaé reduced the long and wide Korean rituals to their essence. Ready-made rituals tuned to every need and wish was developed in this way.

1. CLEANSE: to remove impurities

A. CLEANSING MICELLAR WATER 200 & 400 ml, cleanse and remove makeup from face and eyes in all softness.
B. CALMING CLEANSING MILK 200ml, cleanse and remove makeup from the face and eyes in all softness and prevent dehydration.
C. PURIFYING CLEANSING GEL, 200 ml, cleanses in all softness, removes excessive sebum and improves the skin grain.

2. PREPARATION:  To help the skin with absorbing caring products

HYDRATING EAU DE SOIN 200 ml, the first step in hydration. Hydrates, refreshes and gives a glowing tint back.

3. CORRECT: To recover the balance of every skin type

A. BALANCING MATTIFYING FLUID 40 ml, recovers the balance, mattifies and hydrates.
B. HYDRATING LIGHT CREAM 40 ML, hydrates and makes the skin fuller.
C. COLOURED HYDRATING CREAM 30 ml, available in two tints: hydrates, equalises and sublimes.
D. SMOOTHING LIGHT ANTI-WRINKLE CREAM & RICH CREAM 40 ml, revitalises the skin and reduces wrinkles.
E. SMOOTHING EYE SERUM AGAINST WRINKLES 15 ml, reduces wrinkles and makes eye contours smooth.
F. VERY RICH NOURISHING CREAM 40 ml, nourishes and calms.
G. CALMING RECOVERING BALM 40 ml, effective care of fragile zones for the entire family, calms serious moist lack (micro fissure, flakes, unpleasant and tight feeling).
H. PROTECTING HYDRATING BALM 125 ml, hydrates, calms and protects the skin every day again.

JOWAÉ PRODUCTS AT Beauty Plaza

Beauty Plaza has a wide variety of Jowaé products. Whether you are searching for a luxurious face care or daily cleansing, you will find it with us.