Selahatin

Selahatin Luxury oral care as a daily ritual

Selahatin is an exclusive oral care brand that elevates the everyday act of brushing your teeth into a sensory ceremony. Founded in 2016 by Kristoffer Vural, the brand originates from a deeply personal and transformative experience. After suffering a stroke, Vural developed a form of synesthesia, in which scent and taste appeared as colors. This unique perception forms the foundation of Selahatin’s philosophy and product line.

Every Selahatin toothpaste, mouthwash, and oral spray is designed as a work of art. Not painted with traditional paint, but created with carefully composed aromas that evoke memory, emotion, and refinement. The Swedish brand, produced in Switzerland, combines art, science, and innovation into high-quality oral care products with an unparalleled sensory experience.

Innovative formulas and refined fragrances

Selahatin’s luxury toothpastes optimally care for teeth and gums and contain whitening ingredients that help achieve visibly whiter teeth. The formulas are gentle enough for daily use while remaining highly effective. In addition, Selahatin offers luxury mouthwashes and oral sprays in a variety of refined scent compositions. The oral spray functions as a perfume for your breath, helping to maintain long-lasting freshness and enriched with vitamins and minerals. The mouthwash helps inhibit bacteria, protect sensitive teeth, and relieve dry mouth.

Internationally recognised design and quality

Selahatin is internationally acclaimed and has been nominated for prestigious awards such as the Wallpaper* Design Awards. GQ named it “one of the world’s best grooming brands,” while Monocle Magazine describes Selahatin as “the most advanced toothpaste brand in the world.” Today, the brand is available at leading locations in more than 20 countries.

Selahatin is more than oral care; it is an invitation to care for yourself consciously, with style, depth, and refinement.

The complete Selahatin range is available at Beauty Plaza.

With every order, you will receive one complimentary gift. Customer service is available until 5:00 PM, and orders over €40 qualify for free delivery.